03Creative Direction & Merch
Studio / Fashion
Lookbooks and labels under one roof. Creative direction for the Mechanical Hipster world — and the houses we dress: DaDeal, Lonji, and every Oblivion Law$ artist.
Est. 2013
Neo
Mechanic
Workwear taken apart and rebuilt. Hardware, raw seams, oil-grey palette cut with one stroke of rouge. The look the whole house is named for.
The Houses/ 04 Labels
01Neo Mechanic · Est. 2013
Mechanical Hipsters
The flagship. Deconstructed workwear and industrial hardware — the original mechanical-hipster aesthetic.
02The Misunderstood Brand
DaDeal
Statement pieces for the overlooked. Loud type, heavier silhouettes.
03Dash Boyz Merch
Lonji
Crew capsule — fast, limited, built for the run.
04Oblivion Law$ Merch
Artist Lines
Every artist on the roster gets a line. Tour drops, exclusives, one-offs.
Lookbook stills are art direction — the real campaign shots drop in once supplied.